Something Behind The Curtain
- A group of Youth Media Persons from different local media discuss on their concepts and passion about radio
- So, why not a Radio, lead by youth, by themselves?
- They found it a Really Challenging and Enjoyable, Enjoyable and Responsible, Responsible and Change Making, Change Making and Peace
- There are already more than 16 stations ON-AIR, but 16 or 17 or else!!! It is just the Quantity not the QUALITY!!!
- For QUALITY, with the aim to Apex, Success, Business, Free Press, The PBC (Pokhara Broadcasting Company P Ltd) is established in Sep 2008
- Then BIG FM 101.2 MHz run by PBC goes ON-AIR in March 2009
Vision
- To become the best and unique entertainer and a credible media for quality information.
Objectives
- To provide credible and quality news and entertainment
- To promote Nepali music
- To give the ultimate platform for the talents (i.e. Music, Literature or any creative and innovative idea)
- To provide the best medium for advertisers
- To institutionalize the Entertainment Journalism in Radio
Goal
- Communication for the positive change towards Dutiful Freedom, Peace and Development.
Target Market
- Urban, Semi Urban (Pokhara, Lekhnath, Hemja, Damauli, Dulegauda, Khairinitar, Dumre, Gorkha Bazar, Kushma)
- Villages (VDCs and villages of more than a dozen districts)
- Peasants, Minorities (Specified Schedule)
Strengths
- 1000 Watt power (1KW) [50km far from broadcasting place]
- 8 Bay Antennas (First time in Pokhara)
- Experienced and capable Program Producers and Newsmakers (most of the promoters are Radio Professionals, they have more than 7 years experience in the media field)
- Every program targets the specified group of listeners, which is the best medium for advertisers to go into
Daily Direct Listeners’ Participation
- 1000 and more (Call-ins, SMS, Letter, Email, Chat rooms)
Target Coverage
- Kaski, Tanahu, Syangja, Lamjung, Gorkha, Parbat, Baglung and Prithvi Highway
Coverage Area
- Fully (Kaski, Tanahun, Gorkha, Lamjung, Syangja, Parbat)
- Partially (Baglung, Myggdi, Manang, Dhading, Chitawan, Rasuwa, Nuwakot, Kapilvastu, Nawalparasi, Gulmi, Arghakhanchi, Palpa etc)
Program Types
- News Bulletins (Informative)
- Interviews (Interactive)
- Radio Drama (Educative, Persuasive)
- Reality Shows (Competitions)
- Musical (Full Entertainment)
- Live Shows (Indoor, Outdoor)
- Mixed (info-mercial, Info-tainment, Info-edu-tainment) etc
Broadcasting
- 19 Hrs (05.00 to 12.00 midnight
Station Identity
- BIG FM UNIK CHHA
कमेन्ट गर्नुहोस्